Data and API Integration Services: Get More Value From Your Data

Your data is valuable, but it’s worth even more when you can integrate it across multiple platforms. Data and API integration services connect your systems and tools so you can access additional functionality and get more value from your data. Keep reading to learn about our API and data integration services.


What is data and API integration?

An application programming interface (API) allows two applications to communicate with one another. APIs enable software applications to share data, for instance, or enable you to access a third-party system’s functionality from a custom application.

For example, you might use an API to allow your email marketing software and customer relationship management (CRM) software to share data. You could also use an API to add a geolocation feature to your app. 

API integration services involve connecting two applications via APIs so that they can communicate with each other. Data integration services involve connecting data sources, perhaps using APIs, as well as extracting, organizing, and delivering the data.

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We get it — sometimes you want to speak straight to the source. To speak with a Digital Marketing Specialist about our marketing services, feel free to give us a call at:

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Benefits of data and API integration services

Why is data and API integration beneficial, and why should you use API and data integration services? Here are some of the top benefits: 

Connect with third-party systems

Third-party API integration services enable you to access the data and functionality of a wide range of third-party systems. This capability can significantly enhance your existing systems and boost your productivity.

Get custom integration solutions

With API and data integration services, in addition to integrations with existing third-party APIs, you get custom API integration solutions. An API integration company can provide custom solutions that ensure you have the features your business needs to maximize the value of the integration.

Reduce your workload and automate your processes

Connecting your systems through custom and third-party API integration can reduce your workload by helping you make the most of existing functionality.

Integration enables your data to update across systems, so you don’t have to worry about manually moving and updating your data. You can also access existing functionality that’s available through APIs rather than building your own.

API and data integration can also help you automate your operations, reducing your workload, and making your processes more efficient.

Say, for example, that you integrate a lead management system and a marketing automation tool. You could then set up an automated process for sending marketing materials to someone when you change their status from prospect to lead in your lead management system. 

Improve data integrity

API and data integration solutions enable your systems to share data and update data automatically across systems. For example, if you update lead information in your CRM, it will update in your marketing automation software as well.

This automatic data sharing between systems improves your data integrity. You won’t have to worry about discrepancies between data in different systems.

Get more value from your data

Data integration solutions help you get more value from your data by breaking down silos and improving access to information across your organization. API and data integration services can help you organize your data and view it together to get more valuable insights from it.

What do data and API integration services include?

With data and API integration services, you can connect software or third-party APIs to enable data and feature sharing between various applications. 

You can integrate numerous types of software, including marketing automation tools, lead management systems, CRMs, ecommerce platforms, online advertising platforms, payment gateways, and more.

Data integration services may also involve extracting data from systems, organizing it, ensuring it’s formatted correctly for your needs, and delivering it to other systems. 

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